From the conversation to the completed work
A conversational AI agent on the front, a deterministic workflow engine in the middle, and a full set of business apps behind it. Here's the whole system, layer by layer.
One AI agent, tuned to your business
Your agent answers customers on WhatsApp, Telegram, web chat and email — in their language. You shape how it talks: its name, tone, greeting, when it hands off to a human, even which AI model it uses. It answers from your real knowledge and never makes things up.
- ✓ Multichannel — WhatsApp, Telegram, web chat, email
- ✓ Auto-detects and replies in the customer's language
- ✓ Grounded answers from your docs & FAQs (RAG) — no hallucinations
- ✓ Hands off to your team when it should; safety guardrails always on
Rules complete the work — not the chatbot
Behind every conversation is a deterministic workflow: trigger → steps → branches → done. The AI only assists at the points you choose; the rules own what actually happens. That's why a message becomes a booking, an order, a sent invoice — reliably, every time.
Drag nodes — triggers, AI steps, conditions, actions — into a flow.
Handle the messy paths: approvals, error branches, await-a-reply, pauses.
Install an industry pack and the workflows come pre-built for your trade.
A full set of apps, behind the chat
The conversation sits on top of real business software — turn on only what you need. Each app has its own screens, and the agent reads and writes to all of them.
Your customer master — profiles, deals, timeline, segments.
Online orders & delivery, from the web menu or the agent.
Counter & dine-in point of sale, kitchen display, day-close.
Catalogue, prices, photos, and one stock count across channels.
Appointments, bookings and events — the agent books into it.
Staff roster, attendance and (soon) payroll.
Plus Accounting (invoices, payments, ledger), Production (recipes & cost), Marketing (campaigns) and Tasks (the human to-do inbox).
The operations around the conversation
A shared inbox for your team, broadcasts, reports, customer-satisfaction tracking, and your own public website — all in the same system.
Every conversation, every channel, in one place. Lifecycle stages, assignment, internal notes, and a clean human takeover.
Build a branded site from sections — no code. Themes, pages, SEO, online ordering — wired straight into your AWAN data.
Bookings, complaint intake, payment-proof verification, delivery orders — installed from packs or built by you.
- ✓ Broadcasts — reach your customers on their channel
- ✓ Reports — deterministic, never invented by the AI
- ✓ CSAT — track how customers feel after each chat
- ✓ Audit log + role-based access for your team
The foundations
Multilingual
English, Malay, Chinese and more — the agent meets each customer in their language.
Your data, isolated
Every business is hard-walled from every other. Strict per-tenant isolation, enforced at the database.
No-loss by design
Messages are written to durable storage before they're acknowledged — nothing is dropped.
Bring your own AI key
On higher plans, run on your own Anthropic key and pick your model.
Your data stays yours
Your records, customers and history are yours — export them any time.
Phone-first
Run the whole business from your phone — the web portal is there when you need it.
Everything in each plan
Every plan includes all channels, the agent, the inbox and a website. Plans differ on scale — workspaces and monthly actions — and which business modules are unlocked.
| Feature | Lite | Standard | Pro | Enterprise |
|---|---|---|---|---|
| Plan limits | ||||
| Workspaces (locations / brands) | 1 | 2 | 5 | Unlimited |
| AI actions / month | 1,000 | 3,000 | 10,000 | Uncapped* |
| Business modules included | None | Any 3 | All | All |
| Bring your own AI key | — | — | — | |
| Channels — all plans | ||||
| Telegram | ||||
| Facebook Messenger | ||||
| Instagram DM | ||||
| TikTok Shop chat | ||||
| Web chat widget | ||||
| The agent & inbox | ||||
| AI agent (24/7, multilingual) | ||||
| Deterministic workflow engine | ||||
| Team inbox + human takeover | ||||
| Snippets & saved replies | ||||
| Broadcasts & campaigns | ||||
| Conversation analytics + CSAT | ||||
| Agent persona & tone control | ||||
| Custom model (Sonnet / Opus) | — | — | ||
| Website & storefront | ||||
| Public site builder | ||||
| {slug}.awan.com subdomain | ||||
| Online ordering / storefront | ||||
| Custom domain | — | |||
| Business modules | ||||
| Products & inventory | Add-on | Choose 3 | ||
| CRM (customers, deals) | Add-on | Choose 3 | ||
| Calendar & bookings | ||||
| Tasks & escalations | ||||
| Accounting (invoices, payments) | Add-on | Choose 3 | ||
| HR (staff, attendance, payroll) | Add-on | Choose 3 | ||
| Production / costing (BOM) | Add-on | Choose 3 | ||
| Shopping & orders | Add-on | Choose 3 | ||
| POS (point of sale) | Add-on | Choose 3 | ||
| Trust & ownership | ||||
| Per-tenant data isolation (RLS) | ||||
| Export your data any time | ||||
| Vertical packs (F&B, Dental…) | ||||
| Team members & roles | ||||
- *Enterprise runs on your own AI key — you pay the model provider directly, so there's no action cap.
- Calendar + Tasks are free on every plan.
Lite adds modules as à-la-carte add-ons; Standard includes any 3 (freely swappable); Pro & Enterprise include all.
See it run on your business
Start free and we'll set it all up for you — live in about a week.